Avvo.com is a popular online directory where lawyers are rated on a scale of 1 to 10. How are Avvo ratings determined? Each rating is based on an algorithm unique to the platform that allows potential clients to quickly evaluate attorneys. It also gives lawyers insight into how the public perceives their practice and where they might improve.
Avvo ratings show up in search results on platforms like Google, Bing, and Yahoo, making it an essential factor in shaping how you appear online. When someone searches for a specific attorney, that rating is often one of the first things they’ll see. Clients can also use the Avvo attorney search directly on the Avvo website to find a lawyer for their specific needs.
If you’ve been wondering, “How do I improve my Avvo score?” then keep reading. Here are seven of the best ways to substantially improve your rating.
1. Complete Your Profile
The first step to improving your Avvo rating is making sure your profile is complete. It’s easy to claim your Avvo profile and forget to update it, but leaving out critical details can lower your rating. Check that every field, including your licenses, education, and legal experience, is fully filled out and accurate.
Also, don’t underestimate the impact of a professional photo. If your profile is missing a headshot or the one you’re using doesn’t look professional, that can work against you. Make sure you upload a clear, high-quality image that reflects well on you.
2. Answer Questions
Answering legal questions on Avvo is a solid way to show off your knowledge and get more eyes on your profile. Lawyers who actively contribute here often notice an improvement in their ratings since the number and quality of answers you give count towards your score.
Stick to answering questions that match your practice areas and focus on being clear and professional. Many potential clients browse these answers when deciding who to contact, so putting in a little effort here can really pay off.
3. Get Endorsements
Getting endorsements from other lawyers can help improve your Avvo rating, though the effect may vary. Peer endorsements are a great way to show your legal expertise and experience, giving potential clients an extra reason to trust you.
Consider reaching out to lawyers who practice in areas different from yours. It avoids direct competition, and you might even extend your visibility to new types of clients. Endorsements from peers outside your specialty can highlight your expertise to a broader audience, potentially even leading to some new referral sources.
While some users suggest Avvo lawyer reviews from judges or opposing counsel may provide a more significant boost, the details of how Avvo weighs these factors aren’t publicly confirmed. What’s clear is that endorsements from attorneys with a strong reputation or unique background could carry extra weight. A steady collection of endorsements may strengthen your rating, though there seems to be a point where additional endorsements may have diminishing returns.
4. Include Speaking Engagements
Speaking at events like CLEs, bar meetings, or conferences can really make your Avvo profile stand out. Sharing your knowledge shows that you’re a trusted voice in the legal field. Be sure to list any speaking engagements you’ve had, especially if there’s a link to the event or materials people can check out.
Presenting at CLEs is especially helpful. It shows that you’re committed to helping others learn while continuing to grow professionally. Make sure to include different types of audiences — whether you’ve spoken to other lawyers, students, or the public. Regular speaking gigs can set you apart, showing that you’re a leader who’s serious about the legal profession.
5. Publish Articles
Publishing legal articles is a valuable way to enhance your Avvo profile while also showcasing your expertise to a broader audience. You can submit articles to legal organizations, blogs, journals, or even your own firm’s website, and you should link them directly to your Avvo profile.
Focus on topics that are relevant to your practice areas or timely legal developments. Need some ideas? Consider writing an analysis of new case law, insights on regulatory changes, or practical advice for clients. You can also check out this guide on starting your own law firm blog if you need some more inspiration.
6. List All Your Awards
Showcasing your legal awards and certifications on Avvo is an effective way to improve your rating. Recognition from respected organizations — whether it’s an award for top performance or certification in a specialized practice area — helps potential clients feel confident in your abilities.
Update your profile with details about every relevant award you’ve earned. Awards from respected entities, such as bar associations or industry groups, speak to your professional standing. Got certifications like mediation or advanced legal training? Add them to your profile. They’re a real reflection of the unique skills you’ve picked up over the years.
When you include these credentials, give the full picture — mention when and where you earned them, and link to relevant details if you can. While older certifications are valuable, the more recent ones tend to catch attention quicker. Updating your profile with both older and newer achievements helps create a clear sense of your commitment to staying at the top of your field.
7. Keep Your Case Wins Up-to-Date
Keeping your Avvo profile up-to-date with your case victories adds significant value. It gives potential clients a clear understanding of your legal skills and achievements. When listing your cases, make sure you’re as specific as confidentiality allows. Mention the type of case, the practice area, and the outcomes that reflect your expertise.
Is Avvo Free to Use?
Yes, Avvo offers a free version of its platform for both lawyers and clients. Attorneys can claim their profiles at no cost, which allows them to display basic information, such as their education, practice areas, and contact details. The free version also gives lawyers the ability to participate in Avvo’s Q&A section, where they can respond to legal questions from potential clients.
Avvo also has paid options, like Avvo ProVantage, that can boost your visibility and offer extra features. For attorneys wanting to stand out even more on the platform, it’s worth looking into. The free version works well as a starting point, but if you’re aiming for greater exposure, the paid choices could be a good next step.
Make Time for Your Profile with Efficient Practice Management
Keeping your Avvo profile up-to-date clearly takes ongoing attention. If your practice feels overwhelming, it’s easy for tasks like updating your profile to fall by the wayside.
This is where PracticePanther comes in. It helps you keep everything in one place: case details, billing, deadlines, and client communication. With PracticePanther efficiently handling your workflow, you’ve got the bandwidth to focus on the activities that directly enhance your profile, like publishing articles or speaking at events. When your practice is running smoothly, maintaining your professional image becomes less of a burden and more of a routine task.
Want to see how PracticePanther works? Click below to schedule a demo with one of our experts, or sign up for a free trial here.
