The number 1 reason most lawyers don’t use Twitter — it’s too time-consuming and doesn’t show a positive ROI. However, when used strategically, Twitter can get a source for lawyers to generate new business, stay connected with colleagues and clients, and keep a pulse on legal trends. Below, we list the 5 tools, lawyers can use seamlessly to find other users to follow, like their tweets, automatically re-tweet, and most importantly — gain new targeted followers and clients!
1. Roundteam.co
A very simple, yet powerful website used to help you find interesting tweets that you can automatically re-tweet to all of your followers for high-quality natural content, forever.
- Automatically retweet based on hashtags – If someone was using the hashtag #legalsoftware in their tweet for example, you might see PracticePanther automatically re-tweet it. You’ll only need to set this up once, and it will continue to run automatically.
- Automatically retweet @ mentions – If someone tweets your account, you should review it and then retweet it with a comment. Also, know as a “Quote Tweet.”
2. Tweepi
As you can tell with the number of bullet points listed below, Tweepi is one of the most powerful Twitter tools online. To unlock most of them, however, you will need to sign up for their premium plans, which are well worth the small investment.
- Find twitter followers not following you back – Have you followed many people but they haven’t followed back? Give them a shout or choose the option to unfollow them.
- Find twitter followers YOU are not following back – Follows go both ways. If another account has followed you or mentioned you in their content, you should reciprocate by following them, if you aren’t already.
- Find Twitter followers not active – It happens. Acccount go stale or even hacked. If you notice someone not tweeting for 6 months or so, you may want to unfollow that account and try to find their new account.
- Find new people to follow based on their bio description or tweets – VERY powerful! Searches for any twitter user based on their bio description or any keyword you specify.
- Search for tweets based on location and keyword – This is a wonderful tool if you’re trying to find someone in a specific location.
- Unfollow users you followed more then X days ago that have not followed you back – If you’ve followed over 500 people lately and want to unfollow everyone that has not followed you back in a certain number of days (whatever you choose), this will do the trick.
3. Twitfox
Twitfox may be one of the easiest programs to set up. To get started, it’s free, so there’s no risk to testing this option out.
- Automatically favorite tweets based on content – If someone is using a certain hashtag or mentioning your Twitter name, it can automatically favorite their tweet. They have a free and premium plan.
4. IFTTT
No, that’s not a typo and you read it correctly, this site is called IFTTT (an acronym for “If this then that”). IF you do a certain action on the internet, THEN it will help do another action for you automatically.
- If you post on Instagram, then automatically post to Twitter – Connect your Instagram and Twitter accounts to automatically post your new content to Twitter.
- If you post on Facebook, then automatically post to Twitter – Same with Facebook.
- View all Twitter recipes – They have hundreds if not thousands of examples other people created, so take a look and get creative (hey, that ryhmes!).
5. Hootsuite.com
Most of you have probably heard of Hootsuite, it’s one of the most common options when it comes to scheduling and managing social accounts, especially if you have multiple channels that you want to view in one place. The account is free to set up, but there are limitations on the frequency of tweets you can create and schedule each month, how many accounts you can link, and more. If you’re a small law firm that doesn’t have many accounts or produces a lot of content within a month, this would be a great option.
- Automatically schedule posts to Twitter – Feeling like a writer today? Spend an hour scheduling tons of tweets and schedule them to automatically post to Twitter.
- Schedule posts to any social network – Same as above, but also allows you to schedule posts on Facebook, LinkedIn, Google+, and more, all at the exact same time.
