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For many law firms, it's a constant battle to figure out the right equation for a marketing plan that yields a profit and generates new business. Testing marketing campaigns can quickly get expensive and time-consuming, but with the right tools and a re-evaluation of your resources, your firm can build a profitable marketing strategy tailored to its unrealized strengths.

In this webinar, PracticePanther’s Senior Account Manager, Christian Jarvis, and Bert Diener, attorney, and founder of the legal CRM solution, 4iiz discuss: 

• Analyzing the tools and resources needed to improve your firm
• Building a data-driven marketing strategy with key metrics
• Using technology to capture and track data to optimize monthly ad investment 

Christian Jarvis

Senior Account Manager @PracticePanther

Christian Jarvis is a Senior Account Manager at PracticePanther, an all-in-one legal practice management software. For over 4 years, Christian has been helping law firms save both time and money with their practice. To learn more about how PracticePanther can support your firm, you can schedule a personalized demo with Christian.

Bert Diener

Attorney and Founder @4iiz

Bert Diener is the founder of 4iiz, a technology to help lawyers measure, manage and optimize their firm's client acquisition processes. The goal is simple: to continually improve your people, processes, and marketing.

Any law firm that wants to be successful and profitable needs a marketing plan. This may seem like a no-brainer, but some firms struggle with the basics of marketing that will generate a stream of new business. 

On the other hand, law firms typically don't have the tools to measure their strategies and analyze what marketing tactics perform best for their business. However, as more law firms are adopting legal technology, they can tap into that resource to capitalize on their strengths and boost ROI.

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