Watch The Webinar

The key difference between a prospective and paying client is the process you use to convert an intake consultation into a signed agreement. Let’s explore how leading law firms capture, evaluate, and quickly qualify clients, allowing them to refocus resources on their most promising prospects. 

On Tuesday, August 8, Libby Luff from PracticePanther and Paul Wright from Convert It Marketing discussed how to implement a well-structured intake process that utilizes automation and workflows to create a scalable, replicable, and turn-key process for your staff. Discover the essential components of a successful intake process and their crucial role in driving your firm’s revenue growth. 

Paul Wright

Strategic Partnership Director @ Convert It Marketing

For more than a decade Paul Wright was a lawyer-entrepreneur managing a 7-figure practice. Using his background in advertising, Paul leveraged technology and marketing to build systems and workflows that made scaling easy and predictable. Lead counsel in more than 3,500 consumer bankruptcy cases, Paul has helped clients save their home, re-negotiate with student loan companies, turn around their family businesses and find financial freedom. Retired from practicing law, Paul uses his keen sales awareness and deep understanding of sales funnels to show other lawyers how to use those same systems for their practice.

Libby Luff

Strategic Partnership Manager @ PracticePanther 

Libby Luff is the Strategic Partnership Manager at PracticePanther. She actively partners with companies and organizations across the legal industry to educate attorneys on the best practices for more effectively managing their practice. A marketing, sales, and operations professional with over 15 years of experience, Libby is passionate about collaborating with customers to turn their most strategic challenges into unlocked opportunities for their business.

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